Seedling
Seedling
Seedling is a tree care app that uses Augmented Reality to teach kids and parents how to care for trees, fostering social responsibility through goal-based education.
As part of a 3-person team, I conducted user research, designed the app’s interface, and led user testing.
UX Research
UI Design
Augmented Reality
"How might we identify and provide the right solutions to neighborhoods in L.A. county that continue to not have enough shade?"
In Los Angeles, primary schools in low-income areas often face significant issues with insufficient budgets for tree maintenance.
Seedling
is a tree care app using AR to teach kids tree care, lowering the school cost for maintaining trees, fostering social responsibility through goal-based education.
Create connection by AI
Create personalized tree avatars to foster a unique bond between primary school students and tree they are taking care of.
Easily jounraling
View tasks needed for tree care and maintain a journal to track progress using AR guidance.
AR-guided tree care
Locate trees, complete tasks, and take care for them with AR guidance.
Create connection by AI
Pain-point: Primary school students, often lack emotional engagement and connection, and motivation with trees, making consistent care challenging.
Create personalized tree avatars to foster a unique bond between primary school students and tree they are taking care of.
Easily journaling
Pain-point: Lack of data in keep tracking tree maintenance, especially when multiple people are taking care of one tree.
High cost of maintenance the tree.
View tasks needed for tree care and maintain a journal to track progress using AR guidance.
AR - guided tree care
Pain-point: Users find it challenging to identify trees and follow proper care steps due to a lack of clear guidance.
Locate tree, complete tasks, and take care for them with augment reality guidance.
How It Works
Research Process
Participants:
• 4 Citizens: Representing the general public’s perspective and experience.
• 3 Experts: Offering professional insights into tree care and environmental practices.
Methodologies:
• Conducted affinity mapping to identify common themes and pain points.
• Analyzed findings to define and understand the target users and their needs during the research phase
Secondary Research
Interviewees
Interview Notes
Based on the interviews notes, we did the affinity mapping
Affinity Mapping
Primary Research
User Type
Persona
Amy is a 10-year-old elementary school kid. She wants to learn how to take care of trees in her school and neighborhood because she wants to see if she could do it.
Main motivation
To connect with the trees she cares for, respond to their needs, find fulfillment and praise in their healthy growth, and earn rewards.
Painpoint
lack of skills and knowledge in tree care. She wants to help the trees grow healthy but doesn’t know how to start or what they need.
Intention
To be outdoors and connect with trees
Action
Take care of trees in the school yard using AR scanning
Results
The school’s trees will continue to grow nicely in the future, increasing overall natural shade and building Amy’s sense of responsibility.
Design Iterations
From paper prototype..
Conducted 3 rounds of user testing with A/B testingto gather insights and validate design choices.
Completed 4 rounds of iteration to refine and optimize the design based on user feedback.
Design Iteration - Homepage
Design Iteration - Map
Design Iteration - AR Guideline
Design process
Design Visuals
With in mind the app was designed for the kids, I developed design system based on the keywords: playfulness, environmental friendly, and growth
Design System
Feature & Hi-Fi
Applying design system and design language to the interface, iterated to high fidelity
Hi-Fi
MockUp
What I learned..
UX research process & double diamond
Interview skills such as how to define recruitment plan, interview with others, affinity map the insights
User don't always say what they mean
Observing actions during usability testing emphasizing the importance of studying behavior
User segmentation needs depth
Diving into user type matrix, goals and pain-point uncovered meaningful differences between user types.
About
I am an UIUX Designer
Interaction Design(B.S.) @ArtCenter College of Design
Cross-Enrollment Program @California Institute of Technology
UIUX Intern @Daimler Truck North American
Contact