AME Entry & Loading Experience Optimization
Background
Effect template rebrand
As the number of Effect templates grew, visual inconsistency across styles made it harder to recognize, reuse, and scale templates as a cohesive system. This project explored new visual directions to establish a more unified and recognizable visual language for Effect templates. I did mood board, proposed 3 direction of rebrand effect house.
Mood boards & Directions
Direction 1 - Semi-flat / Soft-flat illustration
Soft-flat illustration with subtle shading
Rounded, geometric shapes
Half 3D, Half flat visuals
Expressive, character-driven visuals
Bright, high-contrast color palette
Mood boards & Directions
Effect house brand
Subtle gradients and layering
Rounded, geometric shapes with sooth edges
Playful, abstract-driven visuals with expressive motion potiential
Bright, high-contrast color palette for strong visual impact
Mood boards & Directions
Direction 3 - All-over icon pattern
Dense, all-over repeating pattern
Built from simple geometric and icon-like elements
No single focal point; evenly distributed visual weight
Monochromatic or limited color palette per surface
Key assets visual explorations
Direction 1
Direction 2
Direction 3
Templates
Semi-flat / Soft-flat illustration
Direction 1
Effect house brand
Direction 2
All over pattern
Direction 3